Hope College uses an anniversary card as a donor-focused medium to renew their most loyal donors. Each month, Hope uploads a data file of donors that gave a gift one year ago into their Pledgemine account. Retaining and upgrading regular donors is the primary objective for this campaign. The A-7 envelope format is well suited for this project since it offers a perforated postcard that the donor can tear off and send to a friend.
Lybunts and 1-year lapsed Sybunts
Monthly
Alumni, Parents, and Friends whose last gift was 12 or 24 months ago