Every few weeks new research is released showing the resurgence of direct mail. These studies report a steady increase in response to targeted, segmented, and personalized mailings. Recent studies1 show younger consumers trust marketing messages delivered by the post office over online sources.
Not only has direct mail been proven to make a strong connection with the reader, but it best connects the reader with the other communication channels you’re using. The physical nature of direct mail engages the recipient better than email, social media, and other digital channels.
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